Effective global campaigns for B2B and B2C
In a market that is constantly shifting, in which the change in the habits of the population becomes crucial for the emergence of new trends, organisations face daily challenges to make their brands known and their new products public. The guarantee of success in large-scale campaigns, in which you cannot be too careful with regard to communication and visual elements, depends on the total absence of errors that could prove to be fatal in trying to satisfy the expectations of your target audience.
The true challenge lies in adapting the campaign message to different cultures in any part of the globe. It is not enough to choose the lowest estimate, which only translates the copywriting of your marketing information. It is not by chance that, compared with 2015, according to a study prepared by Lewis, companies marketing budgets have increased, mainly for graphic materials and multimedia. Indeed, of the 422 market leaders interviewed, only 3% stated that they did not intend to increase their budgets for this type of content.