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Why invest in email marketing?
The use of email marketing strengthens your relationship with the customers, while allowing you to attract new ones. Some of the advantages are the high segmentation capacity, the higher conversion rates and the higher return on investment (ROI). The possibility of customising a message and its interactivity are other benefits of Email Marketing, which turns out to be one of the cheapest and most effective ways of communicating with customers and the general public. The available email marketing tools have integrated systems to monitor the final results, allowing you to collect information about your campaign’s success, rather important data to optimise your future campaigns.