SEO – Search Engine Optimisation

Optimisation for research, business and target audience

Multilingual SEO

In an increasingly globalised world, it is important that search engines find you. If your business is global, then search engine optimisation (SEO) takes on an even more important role. SEO refers to a set of techniques used to improve the positioning of a page (or an entire website) in search engines. If you are looking to make your website stand out on Google, you need to work out an SEO strategy so that you can promote yourself to your audiences, maximising all the effort and investment spent creating your website.

What is the importance of SEO?

The goal of SEO is to generate more traffic to the website, by increasing the number of qualified visitors and enhancing customer acquisition and increasing sales. Companies that position themselves in the first organic (unpaid) results of Google are considered as market leaders, with confidence and quality perception being superior to the competition.

What can SEO do for your business?

SEO is the main driver of traffic to a website, with a difference of 300% on social networks.
70% of the clicks on search results are done on organic results.
75% of users do not go further than the first page of results.
Internal leads cost 60% less than external leads.
Why are we specialists?

If you want to promote the digital presence of your brand worldwide, you need multilingual support. When creating a website for several languages, it is important to consider all semantic aspects, adapting the choice of keywords to different target markets. SMARTIDIOM can help you increase traffic in the markets where you want to be by selecting terms with the highest search volume in different languages and driving more traffic to your website.

Implement a multilingual SEO strategy and get results on a global scale. Promote your organisation all around the globe in the languages you want.

By adopting a global SEO strategy, you are giving your business a competitive advantage, making it known to numerous potential customers worldwide. This strategy can be integrated in the website localisation process, favouring more efficient results.

Our multilingual SEO services include:

Analysis of keywords in various language markets
Adequacy of content to keywords in different languages
Creation of meta descriptions with appealing copies

Did you know that SEO has a greater impact on the generation of leads?

1/3 of Google searches are done on mobile devices.

Google favours websites than can be displayed on mobile devices, based on factors such as:
telemovel

Display size

clock

Loading time

mobile-phone

Browsing ease

Return by channel:

5 Steps for a Successful Multilingual SEO Strategy

1

Website’s optimisation in the source language: We ensure an initial SEO optimisation model that includes the best practices to be applied to the target language versions.

2

Target Market Analysis: We select the native SEO expert with the most knowledge about your business area, who identifies the target language keywords that best match the words of the source language.

3

Keyword research and analysis: We search for keywords by location, identifying, analysing, and defining the ones that are most in demand for your business. Then we compare them with the keywords of your competition for each specific market. Keywords cannot be simply translated, because they do not reflect the purpose of the search in each destination. We adapt the content to the message in order to respect the culture and the specificities of the target market (namely in terms of content research and consumption), ensuring its relevance for each market.

4

SEO Localisation: We ensure the application of the best SEO practices in your text, from keywords to adapted titles, meta-descriptions, URLs and image descriptions.

5

SEO Revision: All of our projects include a strict quality control through which all SEO translation work is revised by a second expert who retests all keywords.

Do you need a multilingual SEO proposal for your website?

Speak to our SEO experts.