The customers visiting your store do not want to see products priced in a currency they are unfamiliar with and that they do not use. It is paramount to show your prices in the consumers’ usual currency.
If you are a trader selling in a market with a strong currency, such as Great Britain, for example, you should consider reducing your rates in other markets to be more competitive. Even though your revenue may seem lower, it is a better strategy than investing in inadequate rates for your target markets.
Payment method localisation
By localising your online store, we can investigate what are the most frequent payment methods so that you can include them in your store. For example, did you know that most US online consumers prefer to pay via credit card? Or that in Germany, online buyers prefer to pay via PayPal, bank transfer or direct debit rather than via credit card? Your online store checkout should offer every user the payment method they prefer so they can be compelled to buy your products.