12 July 2019

7 steps to making your blog more attractive


Making your blog appealing is about much more than just the visuals: in addition to a well-thought-out design, care should be put into your written content, how your blog is laid out and your communication strategy itself. Keep reading to find out the most important factors to help you making your blog more attractive to […]

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4 July 2019

Inclusive Communication – how to communicate to include everyone and avoid stereotyping


It is likely most of us have embarrassed ourselves at one time or another by saying precisely the wrong thing: “– She’s gorgeous. What’s her name? – His name is James.” Or perhaps you have not liked something someone else has said to you: “– Is your husband going? – I’m not married, I’m going […]

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11 June 2019

What to bear in mind during the internationalization process


With the spread of the Internet, internationalization is no longer something limited only to large companies, but is within the reach of any business. With more information and budget-friendly tools at your disposal, just about any brand can now become an international success simply by doing the following: Understanding the markets they want to work […]

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6 June 2019

6 tips on how to share your blog content


Having a blog is never enough for a certain type of client: the clients who are thorough in ensuring the brand they’re researching provides the quality they’re looking for. In their quest for the best solutions, these consumers want more than a simple description of the company’s products or services; they want to get to […]

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