New travellers, more regular and loyal customers for your business
In an era when knowledge is becoming increasingly democratic, travelling has become a habit for practically anyone in the world. For leisure or as a way to acquire knowledge and come in contact with different cultures, there are increasingly more travellers looking at the offerings promoted on digital platforms: social networks, blogs specialising in tourism, and search platforms, among many others. In Portugal, for instance, 2015 was the year with the most trips made inside and outside the continent by Portuguese tourists, with close to 7,000 recorded.
With tourism becoming ever more regular and so many travellers searching and booking online, is your company adapting the strategies needed to stand out from the competition and reach your target market? One of the most critical factors to highlight any company in this industry is the language you choose to present your content, since one of the tourists’s demands is the comfort of visiting new places without abandoning their mother tongue. Yet it is not enough to merely provide the contents in their language when the user decides to travel: The most respected companies in the Tourism and Lifestyle Trends industry know that the secret is to be with the users, speaking their language, during the entire tourism experience.