Localisation
One rather important step towards globalisation
Did you know…
75% of people do not browse the web in English?
56% of consumers state that browsing in their own language is much more important than the price?
46% of consumers never buy products or services in foreign languages?
of people browse in their native language
prefer their native language
Trust their native language
Reasons your business should invest in localisation
Expand into different Markets
To localise a product is to gain new ground. The more languages you use when spreading the word about your brand, the more people will understand what you say.
Boost Sales
By speaking your potential consumer’s language you’ll not only get their attention, but also establish a relationship of understanding and trust, which will lead to sales.
Decrease Risk
Localised messages avoid misunderstandings, which could be misinterpreted as insults and put potential consumers off your brand. In some countries, the colour, font and expressions used are chosen purely based on aesthetics, but in others it isn’t that simple. In certain cultures, for example, some numbers aren’t used because they’re thought to bring misfortune.
Increase Customer satisfaction
By localising your content, you’re showing your customers that you care. It’s a way of getting closer to them, of strengthening your relationship, of giving your clients a personalised experience and of saying “you can count on us”, building their trust in your brand.
What you should localise:
Language and expressions
Images
Symbols
Currencies
Colours
Graphics
At SMARTIDIOM, we specialise in:
We provide consultancy services to help you localise each characteristic of your product (in the food sector, for example, we help you adjust recipes / formulas to suit the tastes of different places).
