Creative translation for your content and marketing campaigns
What is it meant for?
Transcreation is a relatively recent concept in the marketing and advertising industry. It adds a creative component to translation, resulting in freer texts that are adapted to the audience and the reality of the country where they are to be shared.
This process requires:
- A detailed inspection of the original message;
- A perfect understanding of the target audience both in terms of language and culture;
- A creative adaptation of the source text that is appropriate for the cultural context of its target audience, but that still contains the intention, meaning and style of the original content.