Multilingual HSE video campaign for a global oil & gas company
Industry/Sector: Energy, Oil/Gas & Utilities
Health, Safety & Environment (HSE) communication in the energy sector is not just a compliance obligation – it’s a mission critical driver of operational safety.
To engage diverse workforces across international sites, companies need clear, culturally adapted, and accessible content in every language and format.
A global oil & gas company partnered with SMARTIDIOM to design and deliver a multilingual video campaign that raised awareness of updated HSE procedures across its sites worldwide.
The challenge
The client had recently updated its HSE standards to comply with new regional safety regulations.
Beyond manuals and technical documentation, they wanted to ensure these changes were communicated in a dynamic and engaging format that would be understood by employees of different cultural and linguistic backgrounds.
They needed:
• Multilingual adaptation of training and awareness videos.
• Professional dubbing and subtitling in multiple languages.
• Visual adaptation of safety graphics for cultural clarity.
• Compliance with accessibility standards, including captioning.
SMARTIDIOM's strategy
1- Multilingual video adaptation:
We localised existing English-language HSE videos into two target languages, ensuring technical accuracy and cultural appropriateness of safety instructions.
2 - Professional voice-over and subtitling:
Native professional voice talents recorded voice-overs for each language, while our subtitling team delivered synchronised captions that met accessibility standards.
3 - Cultural adaptation of visuals:
Safety icons, examples, and visual metaphors were adapted for local contexts to improve comprehension and engagement.
4 - Glossary development:
We created client-specific glossaries for HSE terminology, ensuring consistency across video scripts, subtitles, and other supporting materials.
5 - In-context QA:
Before delivery, all videos underwent in-field review to ensure clarity, comprehension, and cultural resonance with target audiences.
Challenges overcome
- Tight delivery window: Producing high-quality dubbed and subtitled videos in multiple languages within just four weeks.
- Cultural diversity: Adapting safety communication to resonate with employees from different countries and cultural backgrounds.
- Technical accuracy: Ensuring no deviation from official HSE standards while adapting content creatively.
KPIs achieved
- Delivered 4 fully localised HSE training videos (voice-over + subtitles) in 4 languages within four weeks.
- Achieved 100% comprehension scores in post-training evaluations conducted by local HSE teams.
- Increased employee engagement with safety content by 45% compared to text-only manuals.
- Earned positive feedback from both regulatory auditors and site managers for clarity and accessibility.
Conclusion
This project shows how SMARTIDIOM goes beyond text localisation to deliver multimedia safety communication solutions that are compliant, engaging, and culturally effective. By combining our expertise in translation, voice-over, subtitling, and cultural adaptation, we helped a global oil & gas client raise HSE awareness and strengthen safety compliance across international sites.
What this client says
“The multilingual HSE videos produced with SMARTIDIOM were a turning point for us. They transformed complex safety requirements into content our global workforce could understand and act on – improving both compliance and engagement.”
Global HSE Director, Oil & Gas Company