Identity and Culture
The way we work is our message.
We translate clinical trials and patents, we subtitle and dub video, we build campaigns and brands for markets that forgive no sloppiness. Different crafts with one thing in common: we believe you impact others through your example — and the example takes work, every single day.
What drives us
Everything we do at SMARTIDIOM is driven by the belief that we are impacting others through our example.
How?
By being the best company possible for our employees.
By earning the unbreakable loyalty of our clients.
By inspiring the world to consistently excel.
Our vision
To foster in people’s minds and hearts an extraordinary vision of the world that inspires them to fulfil their purpose and to make their dreams come true.
Our values
We are the values we share
SMARTIDIOM’s culture stems from the attitudes we choose on a daily basis. These are the principles that steer our course and define who we are as a team:
Results come first
We work relentlessly to find new approaches to growing our business and, in doing so, we guarantee the best for our people.
Integrity is at the root of who we are.
We set an example and do what is right, even when there is no one watching.
We always deliver our best.
We are rigorous and demanding with our work to be able to provide a “Wow” experience to all our stakeholders.
We have the best people.
We aspire to be the most outstanding company possible, and to achieve this, we need the best people by our side.
We place ourselves in the other person's shoes.
We take the initiative to be at the forefront of operations and we work better in collaboration. We give our best in everything we do and communicate with each other in an upfront and resolute manner.
We nurture a positive global mindset.
We are empathic, we cherish our achievements and we celebrate our victories.
We are relentlessly evolving.
We are bold, we advocate change and we take risks in order to make an impact and inspire others.
We are confident in ourselves and remain humble.
We treat others with respect, even when we disagree with them. We hold ourselves accountable for our actions, accept our faults and apologise.
How we work here
Culture, here, is what happens to a project
A package leaflet, a subtitled video, a campaign or an entire brand — every project follows the same path, and nobody skips it. Especially when the deadline bites, which is exactly when skipping is most tempting.
We decide before we start — not halfway through
If the deadline doesn't allow for good work, we say so that same day. Turning down a job is uncomfortable for the length of a call; delivering it badly is uncomfortable for years.
Whoever does the work knows the sector
Not a generalist with a glossary at hand. Someone who knows the terminology, the audience and the body that will receive the work — a regulator, a viewer or an entire market.
We always recommend independent revision — and respect your choice
It is our standard and what we advise, because it is what separates a delivery from evidence that stands up to an audit. When a client prefers to go without it to fit the budget, the decision is theirs — but it is made in the open: we put in writing what changes, and we never pretend one thing is the other.
A record remains of who did what
Who translated, who revised, which version was approved and when. The day someone asks for proof, the work itself is not what's at stake — showing how we got there is.
Our mistakes are reported by us
Before the client finds them. It is hard to say on a Monday morning — and always cheaper than the alternative.
At SMARTIDIOM, we don’t just do. We dream big, we reach for the stars! We set goals that seem gigantic, impossible. If anything defines us, it is this beautiful restlessness of always wanting more.
Where we come from
From Leiria to thirty-seven countries
SMARTIDIOM wasn’t born in a decision-making hub or a capital city. It was born in Leiria and grew by doing well what the big players did fast: Portuguese in its three realities — Portugal, Brazil and Africa — and the European languages around it. Then came the rest: multimedia and accessibility, marketing strategy, design and branding — because the clients who trusted us with their words began trusting us with their whole message.
Today we deliver to industrial brands, hospital groups and some of the world’s hundred largest translation companies. We are still in Leiria and Porto, working the same way.
The example takes more work than the speech. We chose the example.
If you recognise yourself in this way of working — or it’s how you want to work —, chances are we’ll understand each other quickly.
Talk to us!