5 golden rules for companies selling to multiple markets
Localisation and markets · Selling to multiple markets takes more than translating content: it takes international communication designed for each audience, channel and local requirement.
Seven trends shaping global content strategy in this new AI era
Content and marketing · The seven trends redefining how global brands plan, produce and localise content, and what to do about each of them.
Transcreation: when words acquire a new flavour
Localisation and markets · What transcreation is, when a campaign needs cultural adaptation and how we carried a drinks brand’s message into new markets without losing its flavour.