Case study: continuous localisation across 12 new markets
Software, AI & Gaming · Entering 12 markets at once is a stress test for a digital product’s content; six months in, localisation was keeping pace with every release.
Transcreation: when words acquire a new flavour
Localisation and markets · What transcreation is, when a campaign needs cultural adaptation and how we carried a drinks brand’s message into new markets without losing its flavour.