How brands can surprise today’s consumers
Customer experience · Surprising today’s consumers means understanding how they behave: people no longer buy just products; they buy ease, trust, relevance and coherence.
7 mistakes that companies make when translating medical or technical content
Language services · Localisation of medical or technical content is not a formatting task; it is a risk-management process.
How poor localisation can delay regulatory approval
Regulatory compliance · Localisation can delay regulatory approval when translated content creates doubt: inconsistent terminology, mismatched labels, unclear instructions or missing updates across language versions.
A great digital experience brings customers back – every time
Customer experience · A strong digital experience brings customers back because it makes every interaction feel clear, natural and trustworthy.
Accessibility content isn’t optional – here’s how it drives brand success
Customer experience · Accessible content helps brands grow because it removes the barriers between people and information.
5 advantages of brand design consistency
Brand and design · Brand design consistency turns a set of messages into a business people recognise and trust.
Why creating content for your website is no longer optional
Content and marketing · A website without fresh, useful content is increasingly invisible. Content marketing turns it into a source of visibility and trust.
What Great Copywriting Sells While You Sleep
Content and marketing · In a crowded digital market, great copy is not decoration: it is a commercial asset that keeps selling for you.
Why LSPs need to rethink their translation workflow (before it breaks)
AI and machine translation · LSPs need to rethink their translation workflow because client demand has outgrown traditional production models: more content, more languages, tighter deadlines and lower budgets.
Transcreation: when words acquire a new flavour
Localisation and markets · What transcreation is, when a campaign needs cultural adaptation and how we carried a drinks brand’s message into new markets without losing its flavour.